Prada is an Italian luxury fashion house founded in 1913 by Mario Prada. The brand is known for its high-end, high-quality clothing, shoes, handbags, and accessories for both men and women. Prada is known for its use of luxurious fabrics, innovative design, and attention to detail, creating timeless and sophisticated pieces that are both functional and stylish. The brand’s signature style is minimalistic, often featuring clean lines, neutral colors, and simple yet elegant designs. Prada is also known for its use of new technologies, materials and research of new forms of expression. The brand has flagship stores in major cities around the world, and is sold in high-end department stores and boutiques worldwide.